This online Social Media Marketing eLearning course examines the main social media platforms, and their use as marketing tools.

In particular, we’ll look at Facebook, Instagram and LinkedIn.

This online Social Media Marketing E-learning course will cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an ‘influencer’.

The Social Media Marketing online course will discuss the sectors that use social media marketing the most – entertainment, property, recruitment, lifestyle and travel, health and fitness, and fashion and beauty.

The online Social Media Marketing course will offer advice on how to get started in social media marketing, and how to choose the right platforms. You’ll see how to run campaigns with great content and compelling visuals, and measure the effectiveness of your campaigns.

The eLearning Social Media Marketing course will show you how to create a Social Media Policy, and use social media for internal communications.

You’ll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company.

Online security is crucial and we’ll cover the basic aspects everyone needs to know.

Finally, during the eLearning Social Media Marketing Course you’ll learn how to handle negative feedback and trolls on social media, and the T-E-A approach to handling complaints successfully.

Social Media Marketing Target Audience

This online Social Media Marketing E-learning course is aimed at those in Marketing and Social Media departments.

Social Media Marketing eLearning Advantages

This is an online course, so it can be taken at your own pace, at a time that’s convenient for you.

Online training is flexible, efficient and cost-effective, so candidates can progress through the modules at their own pace, in their own time, making it easy to fit the training around their work and personal life.

Duration of the course

50 minutes

​Social Media Marketing Modules

Introduction
Business Benefits
Getting Started
Managing Campaigns
Social Media Policies
Handling Negative Feedback